Case study
VRBO
#FOMO Campaign
VRBO is an American company. It is one of the world’s leading vacation rental marketplace, with a presence in 190 countries. VRBO is part of the Expedia group and used to be called HomeAway.
what we worked on
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The problem
VRBO was not as well-known as its competitors in the UK market. The goal was to gain awareness and encourage people to book short getaways on the platform.
The solution
Create a one-minute YouTube pre-roll ad. The ad needed to stand out, engage and resonate with the target audience. To do so, we play with the theme of #FOMO, to trigger the right emotions within the prospects.
The challenge
We were working towards a tight deadline to roll out the campaign. We had one week to produce, cast, shoot and edit the first version of this ad, without compromising the quality of the final product. Yaca took up the challenge and created a video the client was happy with.
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