I pitched a story that reflected the life of their target demographics, playing with the theme of FOMO (fear of missing out). The campaign showcases a relatable situation: a couple stuck in their routine and not taking up new adventures while watching other people live their best lives. The strategy was to make the video relatable so it would speak to the targeted demographics. We also use some light humour to retain viewers' attention.
Outcome: Awareness and brand recognition
At 1:20 minutes, this video asset is quite long. But it allows for cut-downs and multiple users on other platforms. The video was used as a pre-roll Youtube ad to inform and convert prospects.