Video content strategy:
What are your business goals? They are the North star of your video strategy. For example, do you want to: improve brand awareness, lower your website’s churn rate, increase sales and explain your product/service with clarity?
Where are your customers? Where do they go to find information? This will determine the platforms to distribute the videos and in which formats.
We brainstorm content pillars, video themes and campaign ideas so that your video content has its own identity and longevity.
For your video content one video won’t translate well from one platform to another. One size doesn’t fit all.
We decide which videos to make for a specific platform at a specific stage of the customer’s journey.
- You want to incorporate video in your strategy but you don’t know where to start.
- You're disappointed about your video engagement and performance.
- You need a variety of video content to post across your different channels.
- You want video content that accompanies your customers along their buying