They wanted the video to differ from their traditional communication and be more creative. So I pitched idea that had an element of surprise to engage and retain the audience’s attention.
I was commissioned to make a series of two commercials. This video is called "The breakup speech", it plays with humour and and element of surprise.
Outcome: Online visibility and more awareness
One promotional video of 30 seconds was made for the Be An Energy Shopper campaign. Cut downs of 15 seconds and 6 seconds were created to bring more awareness and provide more visibility online.
More people are changing energy suppliers. As of 2020 six million people switched energy suppliers.