The approach was to adopt a documentary style. We highlighted the authentic stories of people benefitting from the programme. Through this style, we establish an emotional connection with the viewers. I advise them to use numbers to be specific, to emphasise how many volunteers help and how many young people they help with their outreach programmes. So the possible donors could appreciate the scope and value of their work.
The video was used to showcase the Charity's history as well as the programme's benefits. A shorter version was sent to possible sponsors to support the fundraising campaign.